Personally Identifiable Information
Depending upon which of our services you are utilizing, the types of non-public personal information that we may collect include:
• Name, birth date, postal address, email address, and telephone number;
• Information we receive from you on applications, forms or in other communications to us, whether in writing, in person, by telephone or by any other means;
• Information from your transactions with us, such as payment history;
• Information we receive from your computer when you visit our web site that is unique to e-commerce transactions. It may include the web site you visited before ours, your Internet e-mail address and operating system and statistical information on Web traffic and usage patterns;
All information entered into UPHA’s online e-business applications database is stored in a secure location on UPHA’s internal network and UPHA takes reasonable precautions to prevent access by anyone not authorized.
What We Use
of the features on our web site may not work with your computer.
Web Beacons (Clear Gifs)
Certain UPHA web sites may also contain electronic images known as Web beacons, or clear gif technology, that may be used to assist in determining what content is effective on the web site. Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movement of Web users. The main difference between the two is that clear gifs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Web beacons are not used to access your personal information. They are a technique used to compile aggregate statistics about usage of UPHA web sites. Web beacons collect a limited set of information including a cookie number, time and date of a page view and a description of the page on which the Web beacon resides.
Clear Gifs can "work with" existing cookies on a computer if they are both from the same Web site or web marketing/customer service company. That means, for example, that if a person visited “www.companyX.com”, which uses a web marketing company's clear gif, the Web site or web marketing company would match the clear gif's identifier and the web marketing company's cookie ID number, to show the past online behavior for that computer. This collected information would then be given to the Web site.
In addition, we may use clear gifs in our Hyper Text Markup Language (“HTML”) HTML-based emails to let us know which emails have been opened by the recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.
Like most standard Web site servers we use log files. This includes
internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses are tied to personally identifiable information to enable our Web-based service.
What We Collect
We aggregate both anonymous and personal data. What we collect depends on what you do when you use our web site and what personal information you elect to give us.
We may collect anonymous data when you visit our site, including your internet address, the time of your visit and the pages that you view. We use this information to monitor and improve the performance of our site so that we can continue to effectively and reliably provide useful services for our visitors and our company.
We may use the methods as described and qualified above on our web site. We may also use some of the methods in HTML based e-mail to support and to gauge the effectiveness of our communications, marketing and sales efforts.
When you start or renew your membership or conduct other business through the UPHA website, we need to know your name, e-mail address, mailing address, credit card number and expiration date. This personal information is required so that we can process and fulfill your membership request. All Internet transactions with UPHA are performed on a secure server that encrypts your credit card information to ensure it is not read by unauthorized third parties.
We may store information that we collect through cookies, log files, and/or clear gifs to create a profile of our users. A profile is stored information that we keep on individual users that details their viewing preferences. Consequently, collected information is tied to the users personally identifiable information to provide offers and improve the content of the site for the user. This profile is used to tailor a user’s visit to our Web site, and to direct pertinent marketing promotions to them. We do not share your profile with other third parties.
As a visitor or user of UPHA’s Web site you may visit this site without telling us who you are or giving any personal information about yourself. There are instances on this site where we may request information about you for our use or that of a partner. You may choose to give us personal information in a variety of situations. For example, you may want to give us information, such as your name, address, birth date or e-mail id so that we can correspond with you. If you tell us that you do not want us to use this information to make further contact with you beyond fulfilling your request, we will respect your wishes. If you give us personal information about somebody else, such as a spouse or work colleague, we will assume that you have their permission to do so.
How We Use Information Collected
UPHA uses information for several general purposes: to fulfill your requests for certain services, to personalize your experience on our Web site, to keep you up to date on the latest announcements, events, special offers or other information we think you'd like to hear about either from us or from our business partners, and to better understand your needs and provide you with better services. We may also use your information to send you, or
to have our business partners send you, direct marketing information or contact you for market research.
As a service to members, members, competition management and officials may perform various searches the UPHA website. Some personal information may be disclosed as part of the search results. For example:
• Membership Search - We will disclose the membership number, name, location and membership type.
Access to certain pages or areas of UPHA's Web site require an Authorized Users Account (AUA). The purpose of the AUA is to provide a secure area for UPHA members to maintain their accounts and access information regarding their accounts. The AUA is also the pathway to apply for access and to access the Authorized Search Area. The Authorized Search Area provides information to verify membership information for UPHA members. Personal Information may be disclosed as part of these search results and verification information.
CALIFORNIA RESIDENTS Beginning January 1, 2005, California law permits customers that reside in California to request certain information regarding the disclosure of personal information collected by UPHA to third parties for marketing purposes. If you are a California resident, have provided UPHA with personal information within the last year and would like to know whom UPHA shared information with and what information was shared you may contact UPHA at at the Privacy Contact listed below.
Data Security UPHA follows industry standards and practices to safeguard all of the information, both anonymous and personal, that we collect. UPHA will
provide access to personal information about you only to those UPHA employees who need information to do business with you.
Our web site may contain links to various other web sites. UPHA assumes no responsibility for the content or practices of web sites linked through our web site and such linking should not suggest or imply any affiliation or endorsement by UPHA of the linked web site. Please be aware that UPHA is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.
Correcting/Updating/Deleting/Deactivating Personal Information
If a user’s personally identifiable information changes (such as zip code, phone, email or postal address), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate users’ personally identifiable information. This can usually be accomplished by contacting us at the contact points specified below or online through the Authorized Users Account Area.
NO refunds for online membership payments.
NO refunds for any Convention Purchases.
United Professional Horsemen’s Association, Inc. National Office 4059 Iron Works Parkway, Suite 2, Lexington, KY 40511